Most guides treat this as a binary choice and steer you toward one answer. In practice, the right answer depends on what you are trying to accomplish, what stage you are at, and how much time you have to maintain something.
This guide breaks down the actual differences, when each one makes sense, and why many people end up needing both.
What Each One Is
A bio link page
A bio link page is a simple landing page — usually a single screen — designed to be the destination of the one clickable link in your Instagram, TikTok, or other social media bio. It typically contains a list of links, your name, a brief description, and possibly a profile photo.
Tools built for this: Linktree, Beacons, Lnk.Bio, Tap.bio. Also: MyEasyPage, Carrd, and others that work as bio links while offering more.
The primary purpose is to give social media visitors a quick, mobile-optimised page with your most important links — since most platforms do not allow clickable links in posts or captions.
A personal website
A personal website is a fuller online presence — your bio, portfolio or work samples, services, testimonials, contact information, and possibly a blog. It can be a single page or multiple pages.
Tools built for this: WordPress, Squarespace, Wix, Webflow. Also: MyEasyPage and Carrd for lighter versions.
The primary purpose is to represent you online in a complete and credible way, establish you in Google search, and give potential clients or employers enough information to decide whether to reach out.
The Key Differences That Actually Matter
SEO and Google discoverability
This is the most significant practical difference. A personal website, properly set up, can rank on Google for your name and profession. A bio link page on a shared subdomain (linktr.ee/yourname, beacons.ai/yourname) typically cannot.
If someone who does not already follow you on social media searches for or a personal website can appear in those results. A Linktree page will not.
For freelancers and service providers who want clients to find them through search — not just through people they already know — this is a meaningful difference.
Depth of content
A bio link page can show links and a brief bio. A personal website can show your full portfolio with case studies, detailed service descriptions, client testimonials, a blog, FAQ section, and more.
For someone evaluating whether to hire you, a personal website provides the depth of information needed to make that decision. A link list does not.
Setup and maintenance
A bio link page takes 15-30 minutes to set up and requires minimal ongoing maintenance. A personal website takes longer — 2-5 hours to build properly — and requires more regular updates to stay current.
Cost
Bio link tools have free plans with limited features, paid plans starting around $5-$10/month. Personal website builders typically have free plans with significant limitations; functional paid plans start around $10-$16/month, and self-hosted setups add hosting costs.
When a Bio Link Page Is Enough
A bio link page is genuinely sufficient when:
You primarily want to consolidate social media traffic. If your main use case is giving Instagram or TikTok visitors a central place to find your links, a bio link page handles this well.
You are starting out and want something live quickly. Getting something up in 20 minutes is better than spending three weeks planning a full website that never launches.
You already have a full website and just want a mobile-optimised entry point for social visitors.
Your audience finds you through social, not search. If your business is built primarily on social referrals and direct outreach rather than inbound search, the SEO limitation of a bio link page matters less.
When You Need a Personal Website
A personal website becomes important when:
You want clients to find you through Google. Bio link pages rarely rank. A personal website with your name, profession, and location can.
You need to demonstrate credibility in depth. A potential client evaluating whether to hire you for a significant project will want to see more than a list of links — they want portfolio work, testimonials, and information about your process.
You are building a long-term professional brand. A website builds authority and domain equity over time. A bio link page does not.
You offer services with a booking or inquiry component. A contact form, appointment booking, and services section are standard on personal websites; most bio link tools require paid plans for these, or do not offer them at all.
Why Many People End Up Needing Both
The practical reality for most creators and freelancers is that they need a bio link page for social media traffic and a personal website for everything else.
The traditional approach is to maintain two separate things — a Linktree for social and a WordPress site for professional credibility. This means two platforms, two designs to keep consistent, two sets of analytics, and double the maintenance.
Some platforms combine both into one. MyEasyPage, for example, is structured as a personal page that works as a bio link (links at the top, mobile-optimised, loads fast) while also including sections for bio, services, testimonials, FAQs, and contact — functioning as a personal website for people who need that depth.
The free plan gives you up to 10 links, bio, contact form, FAQs, and testimonials on a myeasypage.com subdomain. The Pro plan at ₹699/year adds custom domain, SEO settings, appointment booking, shop, and blog posts.
For most Indian freelancers and service providers, this combination — bio link functionality with personal website depth, at a lower price than maintaining both separately — makes practical sense.
Decision Framework
Your primary goal is sharing links quickly from social media, and you are not focused on Google traffic: A bio link tool (Linktree, Beacons, or the free plan on MyEasyPage or Carrd) is sufficient.
You want potential clients or employers to find you through Google and learn about your work: You need a personal website with SEO capability. At minimum, a platform that lets you set page title and meta description, has a custom domain option, and lets you describe your work properly.
You want a single page that covers both: Platforms like MyEasyPage and Carrd work as both. MyEasyPage has more sections for professional content; Carrd is simpler and faster for pure design.
You need complex multi-page layout, e-commerce, or heavy blogging: WordPress, Squarespace, or Wix. More setup and cost, but more capability for complex needs.
Common Misconceptions
"A bio link page is just for social media creators." Freelancers, service providers, coaches, and consultants use bio link pages in their email signatures, physical business cards, and other non-social contexts. The format works well for anyone who wants a clean, quick summary page.
"I need a website but it will take weeks to build." A basic personal website with a bio, services, portfolio samples, testimonials, and contact form can be built in 2-4 hours on a modern platform. The time is mostly spent writing content, not building.
"My LinkedIn profile works as a website." LinkedIn is useful for professional networking, but you do not own it, cannot control the design, and people landing on your LinkedIn profile still see ads and other content competing for their attention. A personal website shows only what you choose to show.
Frequently Asked Questions
Which is better for SEO — a bio link or a personal website?
A personal website with custom domain and proper SEO settings will rank on Google; most bio link pages on shared subdomains will not. If discoverability through search matters, this is a clear answer.
Can I start with a bio link and add a website later?
Yes. Starting with a bio link page is a perfectly reasonable approach. When you find you need more depth — for a portfolio, to rank on Google, to have booking functionality — upgrade to a personal website or a platform that offers both.
Do I need to pay for either?
Not to start. Free plans on bio link tools (Linktree, MyEasyPage free, Carrd free) and website builders (MyEasyPage free, WordPress.com free, Google Sites) give you enough to have a real presence. Pay when you need specific features the free plan does not include.
How long does a personal website take to build?
With content prepared in advance: 2-4 hours. The bottleneck is always writing — your bio, service descriptions, and what you want to say. Write that first, then the building part is fast.
Should I use a custom domain for my bio link or website?
Eventually, yes. A custom domain looks more professional and builds search authority faster. But it is not required to start. Start on a free subdomain, validate that you will actually maintain the page, then invest in a domain (₹800-1,500/year from any registrar).
Summary
A bio link page is quick to set up, good for directing social media traffic, and sufficient if you are not focused on Google discoverability. A personal website is needed when you want to rank on Google, demonstrate credibility in depth, or build a long-term professional brand.
The two serve different but overlapping purposes. For many people, the practical answer is a platform that provides both in one place — a page that works as a bio link for social traffic and as a personal website for everything else.
