1
Your coaching approach and methodology
What framework or methodology you use, why you chose it, and how a typical engagement runs. This is what differentiates you from any other coach with a similar niche.
2
Who you coach and what changes
Be specific about your ideal client — industry, life stage, specific challenges. Generic 'I help people reach their potential' loses serious clients to coaches with sharper positioning.
3
Programmes and pricing
1:1 coaching package, group programme, intensive day, online course — each with what is included, duration, and price. Visible pricing filters unserious enquiries before they reach you.
4
Client outcomes and testimonials
3-5 testimonials that describe a specific before-and-after. 'I went from dreading Mondays to building a business that genuinely excites me' converts better than 'X is a great coach'.
5
Discovery call booking
A 20-30 minute free call as the entry point. Serious clients book immediately when they have read your page — make it one click away.
6
About and credentials
Your training, certifications (ICF, EMCC, etc.), years coaching, and what your own transformation looks like. Coaching is a trust-based sale — your story matters.
7
FAQs
Is coaching therapy? What if I miss a session? How long until results? Answer the hesitation questions upfront — they are what stops people from booking.
