1
Event portfolio
8-15 high-quality photos across 3-5 events. Group by event type (wedding / corporate / birthday) and include a brief description — venue, guest count, and your specific role in making it happen.
2
Services and what is included
Full planning vs day coordination vs décor-only vs vendor-only management — each with what is and is not included. Vague services create scope disputes later.
3
Your planning process
How you work from first meeting to event day. Clients who understand the process have fewer last-minute panics and more realistic expectations.
4
Pricing structure
Package pricing, percentage-of-budget model, or day rate — be transparent. Planners who hide pricing lose more enquiries than they gain from 'flexibility'.
5
Booking enquiry form
Capture event type, date, venue (if confirmed), guest count, and budget range before the first call. You arrive prepared; they feel understood.
6
Client testimonials
Three specific quotes — one each from a wedding, corporate, and social event if possible. 'She managed 400 guests across three venues with zero chaos' converts much better than star ratings.
7
FAQs
What happens if a vendor cancels? Do you work with my venue? Do you have backup plans for outdoor events? Answer the anxiety questions before they arise.