1
Services and pricing
Full service menu with starting prices per service category — cut, colour, treatment, bridal, nail. Visible pricing sets client expectations and reduces price-based complaints after the appointment.
2
Work portfolio
15-20 photos of your best work grouped by service type. Real results from real clients — balayage, blowouts, nail art, bridal — are your best marketing.
3
Team and specialisations
Each senior stylist or nail artist with their specialisation and a short profile. Clients often book based on stylist match, not just service type.
4
Appointment booking
The most-used action on a salon page — make it one click from the top. Optional: let clients select service type and preferred stylist.
5
Products used and sold
Which professional brands you use and stock. Clients who care about product quality (and they do) make appointment decisions partly based on this.
6
Policies
Cancellation policy, late arrival policy, hair preparation guidance — published once, referenced forever. Reduces no-shows by 30-40% when clients see there is a cancellation fee.
7
Reviews + location
Google review snippets or direct testimonials, plus your address with a map link. Distance and reviews are the top two booking decision factors for first-time clients.
